JONAS
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Born in new York on August 25, 1907; attended the Fawcett Art School
in Newark, New Jersey. Early in 1945, Jonas was interviewed by Kurt Enoch, vice-president of
the American branch of Penguin Books. Meanwhile, president Ian Ballantine and art-director Gobin Stair left Penguin to found Bantam Books, and several Penguin illustrators went with them. Jonas also made two cover designs for Bantam, one of which was ultimately used: The Town Cried Murder (Bantam 16). According to Gobin Stair: "Bob Jonas was a dominant and succesful cover artist. He developed an idea and projected it powerfully without getting trapped by compromise. His designs worked year after year." Jonas stayed with Penguin, on into the Signet years; his cover designs (sometimes incorporated photo montage) and typography determined the look of all nonfiction and most fiction titles the house released. Before Signet hired its first art director, it was Robert Jonas who effectively filled that function (his title "type director" came later, though). In 1949, James Avati began doing paperback work; soon, Jonas was asked to begin delivering realistic covers for westerns, and other types opf books. Jonas himself feelingthat this was not his metier, but under the pressure of making a living, made an indifferent try with some titles and, rather than associating himself with them, adopted the nom-de-plume "Rob-Jon". Art director John Legakes recalls: "Before I arrived at Signet, he attempted illustrating some of the fiction covers realistically, which in my opinion was a disaster. I still wonder how some of these covers ever went to print." He continued providing covers for Mentor Books through around 1955, and also worked for Pocket Books and Perma Books during that time; in 1952 he made a single cover for Dell, for The Mysterious Mr. Quin (dell 570). Of all his cover designs, his personal favorite is Penguin 596, The Heart Is A Lonely Hunter. In the latter of the 1950's, Jonas turned from paperback to hardcover work, and designed for Frederick Ungar, Macmillan, Random House, Dolphin, Grove Press and other publishers. His collegue, James Avati, has to say about Robert Jonas: "Excellent. His covers were very simple, technically speaking, but they had an enormous psychological power."
(from The Book of Paperbacks by Piet Schreuders, Virgin Books,1981) |
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